Pipeline that builds on itself
Predictable, signal-driven inbound and outbound that grows quarter over quarter.
Your Fractional CMO & Growth Operator for the AI Era
You don't need more overhead, you need more pipeline.
We show you the highest leverage growth opportunities for your business, then build simple AI growth systems to tap into them at scale. Growth leadership meets AI execution.
Trusted by teams at
Even using AI, stagnant growth can still happen. Don't let it.
Just because you're using AI to produce content, or build creative at scale, that doesn't mean it's immediately going to perform well or grow your business. We know how to make AI growth systems that perform, and how to prioritize them.
Ads not converting?
Typically there is a gap in messaging or market alignment.
Not enough inbound leads?
Google & AI search may not know enough about your business to promote you effectively.
Not retaining customers?
You may have a leaky bucket in the form of a broken value ladder, signup flow, or onboarding & activation automation.
AI should make growth easier. Not difficult, confusing, or exhausting.
You and your team probably feel like you have to re-learn your jobs just to keep up with AI. That's exhausting, and unsustainable. We know how to make high quality automated growth systems that don't tax your team.
We find the gaps where quality growth systems could help you scale.
We fill the gaps with AI growth workflows that work for you, not that make you do more work.
We keep filling those gaps until you have repeatable systems that take work off of you and your team and keep your business growing, now and into the future.
What scaled AI growth systems feel like, other than just "good."
Go-to-market strategy dialed in, organic & AI search visibility growing, brand recognition widening, paid ads converting, conversion funnels firing, and marketing attribution painting the full picture for you. All running seamlessly with AI automation and agentic workflows doing most of the day-to-day heavy lifting.
Faster revenue velocity
Shorter sales cycles, faster lead response, and tighter handoffs from first-touch to closed-won.
AI doing useful work
Agents and workflows embedded in prospecting, research, and follow-up, not just license seats nobody opens.
More output per rep
SDRs, AEs, and marketers operating at 2–3x throughput with the same headcount, without sacrificing quality.
Truthful reporting
Clean CRM data, defensible attribution, and forecasts leadership can trust to make calls on.
Systems that outlast us
Documented playbooks, prompt libraries, and infrastructure your team owns long after the engagement ends.
Examples of growth systems that we scale well with AI
Every business is different, with unique opportunities in various different channels and markets. The goal is to find the right growth system for your business, then build the automation that enables you to take it further with far less effort. Some of those look like:
Market intelligence and positioning
Market and competitive research to find overlooked opportunities, sharpen your positioning, and clarify where your company can win.
ExamplesMarket mappingCompetitor analysisBuyer researchPositioningOffer strategy
Organic and AI search growth
A complete search visibility system, from technical SEO and AEO foundations through keyword, content-gap, and prompt analysis to prioritized execution.
ExamplesTechnical auditsKeyword and prompt researchPage recommendationsContent roadmapsAgentic content workflows
Paid acquisition performance
Find where paid media is wasting budget, improve campaign economics, and build AI-assisted workflows that make ongoing optimization faster and more consistent.
ExamplesAccount auditsCampaign restructuringCreative analysisBudget allocationAutomated optimization workflows
AI-powered outbound
Turn outbound from inconsistent prospecting into a targeted, repeatable system built around the accounts and buyers most likely to generate meaningful revenue.
ExamplesICP refinementAccount researchABM campaignsPersonalized outreach agentsLead-routing and follow-up workflows
Revenue intelligence and attribution
Connect marketing activity to pipeline and revenue so leadership can see what is working, what it costs, and where to invest next.
ExamplesConversion trackingCRM data cleanupAttribution modelsCAC and LTV reportingCAC paybackMarketing ROI
Lifecycle and expansion revenue
Improve the systems that turn leads into customers, and customers into longer, more valuable relationships.
ExamplesLead nurtureEmail sequencesOnboardingRetention campaignsExpansion and reactivation workflows
Let's not get sloppy.
It's easy to spin up some AI workflows. It's a whole different animal to make AI workflows that work well, don't output junk, and don't function like afterthought automation.
Focus on quality
It sounds easy, it's not. We deliver systems with deep prompt construction and levels of governance so you get the good stuff.
The buyer is the hero
Your business is only as good as the value you bring to the buyer you sell to. We keep that buyer at the forefront of our decision making at all times.
AI that doesn't "feel like AI"
The magic comes when it works for you at scale, but it doesn't feel like you're doing it at scale. That's the sweet spot we seek to hit.
Real growth leadership experience, with execution at the speed of AI.
We find the gaps in your growth systems and fill them with AI-native workflows that scale over time. Stop worrying if your marketing is working for you, start feeling growth become your new reality.
Fractional CMO
Deep embedded marketing leadership and consulting inside your business to set the strategy, lead your marketers and partners, and guide the execution.
Explore Fractional CMO →AI Growth Operator
Build and ship AI workflows that automate and scale your growth systems for years to come. Filling gaps and creating net-new systems that can be handed over to your team to carry forward.
Explore AI Growth Operator →Where we operate best
We do our best work in the industries we have the most reps with, but we can operate anywhere. Explore the playbooks we have put together in the industries we have the most reps with:
SaaS & AI
B2B SaaS and AI companies, from early product-market fit through repeatable, category-leading growth.
See the PlaybookEcommerce
Direct-to-consumer brands building profitable acquisition, lifecycle retention, and AI-powered creative systems.
See the PlaybookAgencies
Modern agencies productizing offers, embedding AI into delivery, and building new-business systems.
See the PlaybookHome Services
Local service operators using modern marketing and AI systems to dominate demand and response time in their geography.
See the Playbook
Sean Smith, Founder & CEO
15+Years in Growth Leadership
$1B+Revenue Driven
Don't start from scratch
Lean on our experience scaling businesses from seed to acquisition and IPO, we've been here before.
I'm Sean Smith, founder of MakeReality. I've spent years running and building go-to-market systems at high-growth technology companies, from seed and series-A all the way through acquisition and IPO. Before this I co-founded SimpleTiger, an industry-leading digital marketing agency.
I've helped businesses unlock growth at every stage, working with some of the biggest brands in the world and the smallest scrappiest startups. MakeReality isn't a traditional consultancy, it's a modern take with modern technology.
We deeply embed in your organization. We don't stop at just delivering advice either; we build the systems, implement the AI workflows & automation, and measure what moves the needle.
If you're looking to refine your growth systems, get full clarity on what is and isn't working, and chart a clear path forward to grow your business with AI-native workflows that will scale with you, MakeReality is the perfect fit for you.
Read the full storySean quickly analyzed our site, market, and competition, then came back with a great list of ways to significantly increase our traffic. He's easily one of the fastest and smartest marketers I've worked with.
Ruben Gamez
Founder @ Bidsketch & Signwell
We are so happy to be working with Sean. It's not just the great work he does but also how he works. His combination of knowledge, responsiveness, and ability to exceed expectations is rare. I'd hire Sean again in a heartbeat.
Mikael Cho
Co-founder & CEO @ Unsplash
Sean is a stellar marketer. He is a fixture in content, SEO, and inbound marketing circles for his leadership and quality of work. Several times I've been asked for marketing consulting recommendations, and Sean is always first to mind and first on my list. I have a ton of confidence in his work and professionalism, and I recommend him and his team very highly.
Andrew Dumont
Founder & CEO at Curious
I had the pleasure of partnering with Sean Smith to build Gelato's SEO engine from virtually zero impact to our #1 acquisition channel. Sean's mastery of SEO strategy, truly top 1% worldwide, combined with his thoughtful, ambitious approach, made all the difference in scaling our organic footprint globally. Beyond his technical brilliance, Sean is a trusted collaborator whose integrity and vision will elevate any team's digital presence. I wholeheartedly recommend him to any organization looking to dominate search.
David Sierra Gonzalez
Growth at Gelato, Ex-Uber & Adidas
Ready to grow?
Book a call to discuss your business, industry, and unique opportunities to see how we can help you scale.
Not ready for a call? Reach out directly → hey@makereality.io
01Book a time on our calendar that works for you.
02Have a 30 minute call to discuss your business.
03We'll give you some immediate opportunities we see, live on the call that we can carry forward into a project together.
Let's get the questions out of the way
These are some commonly asked questions on our discovery calls, let's get those out of the way so we can focus on your unique opportunities instead.
What does MakeReality do, exactly?
We combine fractional growth leadership with AI-native execution. We help you identify the growth levers that matter, set the strategy, and build the workflows, automations, and reporting that turn it into a repeatable growth system.
Is this a fractional CMO engagement or an AI build engagement?
We offer both. Fractional CMO focuses on embedded leadership: setting strategy, leading your marketers and partners, and guiding execution. AI Growth Operator adds hands-on implementation. We build and ship AI workflows and automations, then hand over systems your team can carry forward.
Are you an agency or a fractional operator?
We work as an embedded fractional partner, not a traditional agency managing a fixed list of deliverables. Sean leads the engagement, and we work alongside your leadership team to prioritize the gaps in your growth systems and address them.
How much does it cost to work together?
Most engagements are monthly retainers. Pricing depends on the scope, how deeply we embed, and how much hands-on AI implementation you need. On the discovery call, we discuss your priorities and define the work before proposing an engagement.
What size company is this for?
We work best with post-revenue businesses that need experienced growth leadership and practical AI implementation without building a full-time CMO and AI team in-house. Our core industries are SaaS & AI, ecommerce, agencies, and home services. On the discovery call, we assess your growth stage, existing systems, and where we can make the most useful contribution.
Do you replace our existing team?
No. We make your existing team more effective with clearer priorities, better systems, and AI workflows that reduce repetitive work. We work alongside your marketers and partners, fill gaps, and hand over the systems so your team can keep building on them.